WAS - KFactor Now "Members"

GeorgeF. av8tor at flash.net
Sun Nov 3 08:18:04 AKST 2002


Here's my thoughts.   As it is now keep the downloading of current 
K-Factors to members only.    Create two online Forums (very easy to do 
with WebBBS cgi scripts).  One for equipment and flying discussions which 
should be open to the public.  The second would be for NSRCA business such 
as politics, this being closed to the public.

With the equipment forum being open to the public it becomes an actual part 
of the website which means you have fresh content being supplied by the 
people asking and answering  questions.  Fresh content is what gets you 
recognized in search engines which in turn will draw more traffic to the 
site.  More traffic means more people that potentially will get interested 
in pattern and become members.

With the current system (emailing) none of our discussions become part of 
the NSRCA website therefore can never be found via search 
engines.   Example, if all the past discussions on 2 stroke pattern engine 
such as the 1.60FX and so on were part of an online forum we would be found 
by anyone doing a search engine searchs on 1.60 FX’s as well as other 
related terms.   There is a great amount of content that has been hidden in 
our email list which could have created a stream of new customers only if 
it were placed on the website.

Traffic means sales, sales means more members, more members means a growth 
of people flying pattern


George



At 11:51 AM 11/3/2002 -0500, you wrote:
>I agree Marty, a portion of the site should be open to the public. But
>by all means, the bulk of the site should be restricted to Membership
>only.
>
>As far as the list goes, a forum could be created on the website. You
>could allow anyone to read the forum, but only members could contribute;
>i.e. submit questions and or comments.
>
>
>
>-----Original Message-----
>From: discussion-request at nsrca.org [mailto:discussion-request at nsrca.org]
>On Behalf Of Martin X. Moleski, SJ
>Sent: Sunday, November 03, 2002 11:09 AM
>To: discussion at nsrca.org
>Subject: RE: WAS - KFactor Now "Members"
>
>--On Sunday, November 03, 2002 10:36 AM -0500 Rick Sweeney
><rswee at carolina.rr.com> wrote:
>
> > It has been my experience that whenever you give away anything for
> > free, it is never considered valuable or fully appreciated.
>
>That is a well-established principle in psychology and in
>Marketing 101.  People value what they pay for.
>
> > My recommendation would be to increase the dues,
> > and lock down this list and the NSRCA website
> > to paying members only.
>
>The dues are going down for next year: $30 for
>U.S. members.
>
>I think we want part of the website open to all
>visitors so that they can get some sense of what
>pattern is all about--especially beginners who
>want to test the waters.
>
>I'm not sure we want to close this list to
>newcomers.  We might want a separate, closed
>list for making NSRCA policy decisions.  Or
>have polls that are for NSRCA members only.
>But we have an image problem.  We're perceived
>as self-centered, stuck-up, and cold-hearted
>perfectionists, even though we know that we
>are not like that at all.  :o)  I think it might
>be good to leave this list open to all comers
>and to accomplish other goals using other
>techniques on the web site.
>
> > With the increase in dues you can start paying the
> > volunteers which will motivate them to keep things more
> > up to date and fresh, which will create a better overall
> > experience for everyone.........IMHO
>
>I've been part of the web team since the beginning
>as a pure volunteer.  I wouldn't mind getting a small
>honorarium for the work I've done--say, free dues,
>as the AMA seems to be doing with CDs. (Hmm, I just
>opened my renewal notice and it looks like I'm only
>getting a 50% reduction this year ... anyway, it's
>something.)  But I volunteered to work for nothing,
>and I'll continue to do so even if the membership
>doesn't think my time is worth anything.  :-O
>
>                                 Marty #2874 (AMA CD 5760)
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>
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