[NSRCA-dist8] Poll

[J N Hiller]

Took the poll. Like paper. Willing to pay a premium.
Jim

-----Original Message-----
From: nsrca-dist8-bounces at lists.nsrca.org
[mailto:nsrca-dist8-bounces at lists.nsrca.org]On Behalf Of Rex
Sent: Wednesday, January 28, 2009 5:47 PM
To: nsrca-dist8 at lists.nsrca.org
Subject: [NSRCA-dist8] Poll

Hi everyone....

I'd like to ask, how many of you have taken the poll on the NSRCA
website....
I'd also like to take a moment to tell you a little about it.  Don't read
anything
into what you are hearing on the list.  Nothing is being done to the kfactor
at
this time.  There is no plan to change the publication to an online media...
The
fact is, we have all the costs of publication and postage for the kfactor.
We are
just trying to find out what the NSRCA members want.  It's that simple...
Until we know what the masses want, we have no idea what is possible in the
future concerning publishing requirements.  The biggest cost of printing the
kfactor,
is setup and starting the initial printing.  I don't have the actual figures
to give you,
but I'll give you an example that shows you how the costs work....
Say you have a printing job to be done...  the cost is based on setup and an
initial
printing of 100 copies...  that's the smallest order the printing agency
will do.  The
cost of that printing will cost $200.  Now if you want to expand that
printing to 500
copies, the printing agency will go ahead and run off 400 more copies for an
additional
$100.  And as you expand the order, it gets cheaper and cheaper per copy.
We have
been on one of the pricing plateaus, and that is why we have excess copies.
The
excess copies are free because of the fixed pricing by numbers.  That's just
the way
it is...  We are trying to see if, according to the poll, we can get numbers
of members
that fit one of these pricing plateaus, and how much, if any, savings can be
found by
letting a percentage of members go electronic.  That's pretty much it in a
nut shell...
That's why it's important that you take the poll, so we can start figuring
out where we
stand.  If you haven't heard, publishing is taking a beating in this
country.  Magazines are
dieing in droves.  Mostly due to advertising, or lack thereof....  We are
trying to see is,
if making an online version of the kfactor will help or hinder advertising
revenue.  There
are a few different routes that can be taken as for charging for advertising
in the
electronic kfactor, such as the "by hit" method in which the advertiser is
charged a minor
fee every time a reader links to the advertisers site from the electronic
kfactor.
Nothing has been decided as of yet...  we need to see where we stand after
the poll is
tallied and costs are figured several different ways.  The intent was to
have both, the
printed copy, and an online copy.   I can tell you this...  the way the
economy is going,
it will get harder and harder to keep things as they are, without raising
membership fees,
unless we get a good handle on this.  We do not have enough advertising
funds to pay
for the kfactor as it is....  and trust me, our ad manager is doing as much
as possible to
get as many advertisers as he can!  That has to be the most thankless job on
the planet!
The rest of the funds used to pay for printing and postage comes from
membership dues.
Then we have costs for the NATS, Championship awards, TAXES!...  yes, we pay
taxes...
We are working on getting to a tax exempt status, but it's taking some time.
All the ducks
have to be in a row!
Ok, so now you get the idea of what's going on behind the scenes!   When
Derek gets all
the figures, he will spell out all of our costs, what we can and can't do,
etc....  Stay
posted!

Also, if you haven't heard, we will have a booth at the NW Model Expo in
Monroe, Wa. on
the weekend of February 6, 7, and 8...  Stop by and say Hi!!!!

Thanks

Rex






















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