<html xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv=Content-Type content="text/html; charset=iso-8859-1">
<meta name=ProgId content=Word.Document>
<meta name=Generator content="Microsoft Word 9">
<meta name=Originator content="Microsoft Word 9">
<link rel=File-List href="cid:filelist.xml@01C98174.83394DD0">
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:DoNotRelyOnCSS/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DocumentKind>DocumentEmail</w:DocumentKind>
<w:EnvelopeVis/>
<w:DoNotOptimizeForBrowser/>
</w:WordDocument>
</xml><![endif]-->
<style>
<!--
/* Font Definitions */
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;
mso-font-charset:0;
mso-generic-font-family:swiss;
mso-font-pitch:variable;
mso-font-signature:1627421319 -2147483648 8 0 66047 0;}
@font-face
{font-family:Verdana;
panose-1:2 11 6 4 3 5 4 4 2 4;
mso-font-charset:0;
mso-generic-font-family:swiss;
mso-font-pitch:variable;
mso-font-signature:536871559 0 0 0 415 0;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-parent:"";
margin:0in;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Times New Roman";
mso-fareast-font-family:"Times New Roman";}
p.MsoNormalIndent, li.MsoNormalIndent, div.MsoNormalIndent
{margin-top:0in;
margin-right:0in;
margin-bottom:0in;
margin-left:.5in;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Times New Roman";
mso-fareast-font-family:"Times New Roman";}
p.MsoAutoSig, li.MsoAutoSig, div.MsoAutoSig
{margin:0in;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Times New Roman";
mso-fareast-font-family:"Times New Roman";}
p
{margin-right:0in;
mso-margin-top-alt:auto;
mso-margin-bottom-alt:auto;
margin-left:0in;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Times New Roman";
mso-fareast-font-family:"Times New Roman";}
p.NormalWeb1, li.NormalWeb1, div.NormalWeb1
{mso-style-name:"Normal \(Web\)1";
margin:0in;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Times New Roman";
mso-fareast-font-family:"Times New Roman";}
span.EmailStyle18
{mso-style-type:personal-reply;
mso-ansi-font-size:10.0pt;
mso-ascii-font-family:Arial;
mso-hansi-font-family:Arial;
mso-bidi-font-family:Arial;
color:navy;}
@page Section1
{size:8.5in 11.0in;
margin:1.0in 1.25in 1.0in 1.25in;
mso-header-margin:.5in;
mso-footer-margin:.5in;
mso-paper-source:0;}
div.Section1
{page:Section1;}
-->
</style>
</head>
<body lang=EN-US style='tab-interval:.5in'>
<div class=Section1>
<p class=MsoNormal><span class=EmailStyle18><font size=2 color=navy face=Arial><span
style='font-size:10.0pt;mso-bidi-font-size:12.0pt;font-family:Arial'>Took the
poll. Like paper. Willing to pay a premium.<o:p></o:p></span></font></span></p>
<p class=MsoNormal><span class=EmailStyle18><font size=2 color=navy face=Arial><span
style='font-size:10.0pt;mso-bidi-font-size:12.0pt;font-family:Arial'>Jim<o:p></o:p></span></font></span></p>
<p class=MsoNormal><span class=EmailStyle18><font size=2 color=navy face=Arial><span
style='font-size:10.0pt;mso-bidi-font-size:12.0pt;font-family:Arial'><![if !supportEmptyParas]> <![endif]><o:p></o:p></span></font></span></p>
<p class=MsoNormal style='margin-left:.5in'><font size=2 color=black
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;color:black'>-----Original
Message-----<br>
<b><span style='font-weight:bold'>From:</span></b>
nsrca-dist8-bounces@lists.nsrca.org
[mailto:nsrca-dist8-bounces@lists.nsrca.org]<b><span style='font-weight:bold'>On
Behalf Of </span></b>Rex<br>
<b><span style='font-weight:bold'>Sent:</span></b> Wednesday, January 28, 2009
5:47 PM<br>
<b><span style='font-weight:bold'>To:</span></b> nsrca-dist8@lists.nsrca.org<br>
<b><span style='font-weight:bold'>Subject:</span></b> [NSRCA-dist8] Poll</span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><![if !supportEmptyParas]> <![endif]><o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=2 color=black
face=Verdana><span style='font-size:10.0pt;font-family:Verdana;color:black'>Hi
everyone....<br>
<br>
I'd like to ask, how many of you have taken the poll on the NSRCA
website.... <br>
I'd also like to take a moment to tell you a little about it. Don't read
anything<br>
into what you are hearing on the list. Nothing is being done to the
kfactor at<br>
this time. There is no plan to change the publication to an online
media... The<br>
fact is, we have all the costs of publication and postage for the kfactor.
We are<br>
just trying to find out what the NSRCA members want. It's that
simple... <br>
Until we know what the masses want, we have no idea what is possible in the <br>
future concerning publishing requirements. The biggest cost of printing
the kfactor,<br>
is setup and starting the initial printing. I don't have the actual
figures to give you,<br>
but I'll give you an example that shows you how the costs work....<br>
Say you have a printing job to be done... the cost is based on setup and
an initial<br>
printing of 100 copies... that's the smallest order the printing agency
will do. The<br>
cost of that printing will cost $200. Now if you want to expand that
printing to 500<br>
copies, the printing agency will go ahead and run off 400 more copies for an
additional<br>
$100. And as you expand the order, it gets cheaper and cheaper per
copy. We have<br>
been on one of the pricing plateaus, and that is why we have excess
copies. The <br>
excess copies are free because of the fixed pricing by numbers. That's
just the way<br>
it is... We are trying to see if, according to the poll, we can get
numbers of members<br>
that fit one of these pricing plateaus, and how much, if any, savings can be
found by<br>
letting a percentage of members go electronic. That's pretty much it in a
nut shell...<br>
That's why it's important that you take the poll, so we can start figuring out
where we<br>
stand. If you haven't heard, publishing is taking a beating in this
country. Magazines are<br>
dieing in droves. Mostly due to advertising, or lack thereof.... We
are trying to see is,<br>
if making an online version of the kfactor will help or hinder advertising
revenue. There<br>
are a few different routes that can be taken as for charging for advertising in
the <br>
electronic kfactor, such as the "by hit" method in which the
advertiser is charged a minor<br>
fee every time a reader links to the advertisers site from the electronic
kfactor. <br>
Nothing has been decided as of yet... we need to see where we stand after
the poll is<br>
tallied and costs are figured several different ways. The intent was to
have both, the<br>
printed copy, and an online copy. I can tell you this... the
way the economy is going,<br>
it will get harder and harder to keep things as they are, without raising
membership fees,<br>
unless we get a good handle on this. We do not have enough advertising
funds to pay<br>
for the kfactor as it is.... and trust me, our ad manager is doing as
much as possible to <br>
get as many advertisers as he can! That has to be the most thankless job
on the planet!<br>
The rest of the funds used to pay for printing and postage comes from
membership dues.<br>
Then we have costs for the NATS, Championship awards, TAXES!... yes, we
pay taxes...<br>
We are working on getting to a tax exempt status, but it's taking some
time. All the ducks<br>
have to be in a row!<br>
Ok, so now you get the idea of what's going on behind the scenes!
When Derek gets all<br>
the figures, he will spell out all of our costs, what we can and can't do,
etc.... Stay <br>
posted!<br>
<br>
Also, if you haven't heard, we will have a booth at the NW Model Expo in
Monroe, Wa. on<br>
the weekend of February 6, 7, and 8... Stop by and say Hi!!!!<br>
<br>
Thanks <br>
<br>
Rex<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br style='mso-special-character:line-break'>
<![if !supportLineBreakNewLine]><br style='mso-special-character:line-break'>
<![endif]></span></font><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black;mso-color-alt:windowtext'><o:p></o:p></span></font></p>
<RTE_TEXT></RTE_TEXT></div>
</body>
</html>