April K Factor mailing from the publisher

[Paul Horan]

John,
    Just an idea. When the K-factor is mailed an email could be sent to the discussion list and/or a note posted on the NSRCA site.  This would let us know that "the check is in the mail".
Thanks,
Paul
  ----- Original Message ----- 
  From: John Avery 
  To: discussion at nsrca.org 
  Sent: Monday, May 24, 2004 5:00 PM
  Subject: April K Factor mailing from the publisher


  I am aware of the frustration level of the membership on the tardiness of the K Factor and I am frustrated as well. The April issue was mailed on Friday the 30th of April which means it did not go out the post office door until Monday May 3rd at the earliest. More on this tardiness later.

   

  The post office is supposed to deliver bulk mail within 6 days of receipt. I have just had an email forwarded to me by Chris Larson that states that he received his on the 22nd of May. That is 3 weeks of delivery time. I find that unacceptable yet I understand fully why this can happen.

   

  Postal carriers are allowed to deliver bulk mail at their discretion so I am told. Many postal carriers will back up the bulk mail and leave it for their substitutes if they have a vacation coming up soon. Some just back it up and deliver en mass at their discretion. I have also heard that sometimes bulk mail gets backed up in hubs when a hub falls behind in processing. I will talk to the post office about this, yet I am sure that not much could be done by doing so. The April issue seems to have the worst delivery record yet, let's hope it is not going to be an ongoing process.

   

  The tardiness of my delivery to the post office is a multi faceted problem that is being worked on with limited success so far. At current we are nearly 30 days behind schedule with the K Factor. Even with a successful push forward we cannot push the issue ahead more than a week at any given month. This is due to advertisers complain if two issues come out too close together. The past two months I have tried to push this week ahead and had something come up interrupting this process. It will be worked on again this month.

   

  This is why it is important for people to have their articles and materials in by the 15th of the month. It would also help us if they arrived even earlier than that. Everyday something is late it pushes the whole process one day later. Start working July articles now and get them off to Derek so he can facilitate a quick turnaround to me. If his process can get a week ahead it will help my process. Don't get me wrong here, Derek is doing a great job. I have even contemplated moving the date of the 15th ahead a week to help facilitate a quicker turnaround.

   

  I also wish to state that I would like to see more "how to" material in the K Factor. If you have a neat idea or know of something you can share with others about pattern, please put it in words and get it off to Derek. It doesn't matter if it is a paragraph or multiple pages. I very much would like to make this an informative venue for the NSRCA.

   

  Questions can be directed to me if you so choose at my address below. I will be on the mail list for roughly 2 weeks to continue to monitor what is going on with this issue. I will most likely have to remove myself from the mail list once again though due to the unbelievable amounts of spam my business is receiving. Unfortunately my business receives email from people I have never heard of before so I cannot automatically filter spam, I have to do them all by hand. The mail list just increases that load unfortunately. Do feel free to add my address to your address book for future contact if needed.

   

  Sincerely,

  John Avery

   

  Avery Publishing

  PO Box 282

  Vonore, TN 37885

  1-865-856-0480

  www.averypublishing.com

  service at averypublishing.com 
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