Is Sponsorship a bad thing?

[John Ferrell]

Is Sponsorship a bad thing?

My opinion:

I don't think so.

Industry suppliers need to get their products (especially new products) somewhere they can be show cased. The hands of a skilled and respected competitor are the ideal candidate.  An individual who is on a tight budget will by necessity be reluctant to try new things. The tried and true is a lot safer path. However, if the new product is made available to him, he will check it out. If he finds it useful, he will likely incorporate into his competition setup. If it is a "bummer" he cannot take the risk.  If it simply "works as advertised", the continued use becomes an endorsement - and if he can't make it work, we the customers have fair warning. 

 

As a consumer, I find sponsorship a very positive thing.

When I was a vendor it was essential that I get honest evaluation of my products. 

 

Any level of sponsorship is an honor to the sponsored.

The sponsors are giving back to the game in a manner that benefits us all.

 

In competition, if everybody uses it, there must be a reason.

In competition, if nobody uses it, there must be a reason.

 

With sponsorship, the customer wins, the competitor wins, and the sponsor wins.

I like it this way.

 

John Ferrell    
http://DixieNC.US
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