K-Factor timeliness

Derek Koopowitz derekkoopowitz at earthlink.net
Sun Jun 27 16:07:58 AKDT 2004


Seems that some people think that the production of the K-Factor is as quick
and easy as your local church newsletter. hmmm. I think not.  Before anyone
attempts to equate the K-Factor with any newsletter, whether it be a R/C
club, church, boy scouts, etc. one should be involved in the layout,
editing, printing, and mailing of the K-Factor.  I promise you that it isn't
as easy as 1..2.3.. Snap your fingers, wiggle your nose, type of thing.  The
K-Factor is OUR flagship product - it does the bulk of our new member
attraction.  It's where they get their information from - the advertisers
and merchandise support our sport/hobby.

A lot of people want their K-Factor as a hard copy mailed to them each and
every month. not mailing 100 copies every month is not going to save us any
money.  Our printing costs are based on the number of copies/pages we print.
the fewer pages/copies - the higher the cost.  Bulk mailing also works this
way - the more copies you mail the cheaper the rate. the fewer - the more
expensive postage becomes.

Keep the ideas coming. but don't think for one minute that it an easy fix.
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