NSRCA membership application in Model Aviation!

[Lance Van Nostrand]

Good idea, Marty.  Maybe we could just add a blank on the form for "Where'd
you get this form?" for new members.
  since most members are renewing, this would only impact a few and be
pretty easy to read and review periodically to see what publications work
best.
  Maureen, do you think changing the application form is a good idea?
--Lance

----- Original Message ----- 
From: <martyjking at comcast.net>
To: <discussion at nsrca.org>
Sent: Sunday, October 26, 2003 3:10 PM
Subject: NSRCA membership application in Model Aviation!


> It was great to see someone finally made the decision and got funding to
add our membership form to Model Aviation. Many organizations have members
that never participate or compete but just want to belong, get a newsletter
and a
> membership card. Not all of our members have to be gotten directly from
the
> flying field either. Getting the NSRCA application blank out to as many
> magazines as we can afford too is just another way to recruit members that
may
> never see someone flying pattern. You have to admit our planes are cool!
>
> I would suggest something however, we should be tracking how new members
sign
> up. The form for the magazines may be slightly different, like a magazine
> reference on the blank. Why? Well it will help to figure out how well our
> advertising dollars are spent and which magazines hit our market best. I
have
> worked the Toledo show for the past few years and a membership blank
should be
> normal fodder for the table. We have always relied on old K-factors which
may be out of date for membership rates and sometimes have information on
the backside that the individual may want to keep.
>
> I would suggest anyone doing a trade show have separate membership blanks
made.
> We can tell them if they want to join later to go to the web, but if they
have
> something in their hand studies show they are 28% more likely to join. I
also
> think the hat give away for a new member sign-up at an event is a great
idea.
>
> Marty King D4
> NSRCA 2551
> AMA 39945
>
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