NSRCA membership application in Model Aviation!

[martyjking at comcast.net]

It was great to see someone finally made the decision and got funding to add our membership form to Model Aviation. Many organizations have members that never participate or compete but just want to belong, get a newsletter and a 
membership card. Not all of our members have to be gotten directly from the 
flying field either. Getting the NSRCA application blank out to as many 
magazines as we can afford too is just another way to recruit members that may 
never see someone flying pattern. You have to admit our planes are cool!

I would suggest something however, we should be tracking how new members sign 
up. The form for the magazines may be slightly different, like a magazine 
reference on the blank. Why? Well it will help to figure out how well our 
advertising dollars are spent and which magazines hit our market best. I have 
worked the Toledo show for the past few years and a membership blank should be 
normal fodder for the table. We have always relied on old K-factors which may be out of date for membership rates and sometimes have information on the backside that the individual may want to keep. 

I would suggest anyone doing a trade show have separate membership blanks made. 
We can tell them if they want to join later to go to the web, but if they have 
something in their hand studies show they are 28% more likely to join. I also 
think the hat give away for a new member sign-up at an event is a great idea. 

Marty King D4
NSRCA 2551
AMA 39945

=====================================
# To be removed from this list, send a message to 
# discussion-request at nsrca.org
# and put leave discussion on the first line of the body.
#