DIY cable channel - Hobby visions show.

[Henderson,Eric]

 Shorter version


Great News for our Hobby Industry!

TV Guide will feature the HobbyVisions Show special in it's pages in the 
month of December. The HobbyVisions TV Show Special will begin airing this Sunday, 
December 7th on the DIY-Do It Yourself Network. The show will air many times 
and reach over 23 million homes.

In a December Hobby Merchandiser article DIY TV host Chris Chianelli states:
"Well, the outcome is very simple. During December, TV Guide will be

recommending that readers watch the HobbyVisions special. That means all

the products featured during the shooting of the HobbyVisions Special will not

only be featured on DIY, which now goes into 24-million homes, but will be

recommended viewing by TV Guide during the height of the Christmas shopping

season! And TV Guide, in case you didn't know, is the largest circulation

publication in America at about 28-million. Gee, do you think shoppers

searching for a gift for that loved one who has everything will be inspired?

Possibly only a million or so! And the main focus of the HobbyVisions

Special was action demos of all sorts of products by attending exhibitors.

Products from Team Losi, Traxxas, Megatech, Model Rectifier Corp., Hangar 9,

Tamiya, Kyosho, Bachmann and so many others will be played and replayed 
during peak

holiday shopping season, and an all-new audience, those unfamiliar with our

industry, will be directed to the show by TV Guide. Go ahead, I want you to

tell me that it gets any better than this for our great industry-it doesn't.

The show was, in fact, a resounding success. Even the TOC (Totally

Outrageous Challenge) that was on Friday kicking off HobbyVisions held at

William Bennett Field, and in deference of this great man and supporter of

our industry, miles away from the Venetian was jam-packed with spectators.

The huge parking lot was overflowing out onto the surrounding roads.

Hershel Worthy, of Pacer Corporation who attends many events

said to me, "I don think I've ever seen so many at an R/C event, at any five

shows combined, this is just great!" The HobbyVisions Special will also

feature many of the demos put on during the TOC that millions will be

viewing! Momentum like this we simply have never had. No other trade or

consumer show has ever offered such meaningful results and I invite each and

every one of you from our industry to join in and reap the benefit by

supporting HobbyVisions."

The HobbyVisions International show at the Sands/Venetian Las Vegas is 
planned for October, 2004. The new HobbyVisions show will feature even more 
exhibitors, a revamped trade show floor plan and hours, a sophisticated surveillance 
system, valet & auxillary parking and thousands of hours of pre and post show 
hobby product publicity worldwide.
 

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