K-Factor vision of the future.

[Bill Glaze]

A couple of items rattling around in my (almost empty!) head:
The K-Factor is pointed right at the market most of the manufacturers who are
advertising therein want to hit.  Most of them who are advertising are
interested in selling their pattern products, specifically, even though they may
be in other, more general markets.  In those markets, they will use other
avenues. (Model Aviation, MAN, etc.)
The point here is synergism; the advertisers want the K-Factor, as much as the
K-Factor wants them.  This is important.  Sure, you could advertise pattern
stuff in RCM, and waste a lot of money, because of the small segment of the
hobby who are interested in our specialty.  But, it's just not as good a use of
the advertising dollar.  So, the sum of advertisers + K-Factor add up to greater
than each alone.

Different subject:
Seems to me that the use of a CD-ROM for the K-F would bring us the worst of
both worlds.  You would be subject to the postman, mailing, labels, plus
production costs, and would still need to access a computer.  Not ruling out
anything; just noodling it around.
What we need is a new, interested, Eric Hawkinson (K-F publisher from a few
years ago) who will take over a limited production, and is computer literate
enough to get the K-F online at the same time.  He can't be expected to do it
for free.  But, he may still be out there, maybe even among our own number.

Other solutions will probably suggest themselves; it's just a matter of time.
How much of that commodity have we?

Hoping to be looked at as helpful.

Bill Glaze
NSRCA 2388
AMA 2221


Tony Stillman wrote:

> Making the CD's is not a problem.  We can pay a company to make the (PRETTY
> CHEAP) or purchase a machine that does 50 copies at a time (also, not to bad
> in cost, considering).
>
> Keep in mind, this stuff is just being discussed.... As far as I know,
> nothing has been decided.
>
> I have also just heard this weekend about a posibility of having a MAJOR
> company publish the newsletter for us, at NO or MINIMAL charge.  Their fee
> would be to have a few pages to advertise in.  We would still pay postage,
> but the printing problem would be solved.  THIS IS NOT IN STONE!!!
>
> Just trying to show that we have several options.  The Board is looking at
> all options to get this problem solved.
>
> Tony Stillman
> Radio South, Inc.
> 3702 N. Pace Blvd.
> Pensacola, Fl 32505
> www.radiosouthrc.com
> 800-962-7802
> ----- Original Message -----
> From: "Martin X. Moleski, SJ" <moleski at canisius.edu>
> To: <discussion at nsrca.org>
> Sent: Monday, September 30, 2002 7:44 AM
> Subject: RE: K-Factor vision of the future.
>
> > --On Sunday, September 29, 2002 8:07 PM -0700 Ihncheol Park
> <PatternFlyer at msn.com> wrote:
> >
> > > Well, I like the idea of using CDRs for mailing.  The media costs are
> > > lower than printing.  ...
> >
> > We have to factor in the time it would take, too, for someone
> > to sit by the copier machine and churn out 1000 copies or so.
> > It's not trivial, and I don't think we should expect a
> > volunteer to do that kind of work.
> >
> > There must be CD "printers" just as there are magazine printers.
> > We can't be the only people thinking of going this route.
> >
> > Marty #2874
> >
> >
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> >
> >
>
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