K-Factor vision of the future.

[Tony Stillman]

Tony Stillman
Radio South, Inc.
3702 N. Pace Blvd.
Pensacola, Fl 32505
www.radiosouthrc.com
800-962-7802
----- Original Message -----
From: "Bill Glaze" <billglaze at triad.rr.com>
To: <discussion at nsrca.org>
Sent: Monday, September 30, 2002 2:37 PM
Subject: Re: K-Factor vision of the future.


> A couple of items rattling around in my (almost empty!) head:
> The K-Factor is pointed right at the market most of the manufacturers who
are
> advertising therein want to hit.  Most of them who are advertising are
> interested in selling their pattern products, specifically, even though
they may
> be in other, more general markets.  In those markets, they will use other
> avenues. (Model Aviation, MAN, etc.)
> The point here is synergism; the advertisers want the K-Factor, as much as
the
> K-Factor wants them.  This is important.  Sure, you could advertise
pattern
> stuff in RCM, and waste a lot of money, because of the small segment of
the
> hobby who are interested in our specialty.  But, it's just not as good a
use of
> the advertising dollar.  So, the sum of advertisers + K-Factor add up to
greater
> than each alone.
>
> Different subject:
> Seems to me that the use of a CD-ROM for the K-F would bring us the worst
of
> both worlds.  You would be subject to the postman, mailing, labels, plus
> production costs, and would still need to access a computer.  Not ruling
out
> anything; just noodling it around.
> What we need is a new, interested, Eric Hawkinson (K-F publisher from a
few
> years ago) who will take over a limited production, and is computer
literate
> enough to get the K-F online at the same time.  He can't be expected to do
it
> for free.  But, he may still be out there, maybe even among our own
number.
>
> Other solutions will probably suggest themselves; it's just a matter of
time.
> How much of that commodity have we?
>
> Hoping to be looked at as helpful.
>
> Bill Glaze
> NSRCA 2388
> AMA 2221
>
>
> Tony Stillman wrote:
>
> > Making the CD's is not a problem.  We can pay a company to make the
(PRETTY
> > CHEAP) or purchase a machine that does 50 copies at a time (also, not to
bad
> > in cost, considering).
> >
> > Keep in mind, this stuff is just being discussed.... As far as I know,
> > nothing has been decided.
> >
> > I have also just heard this weekend about a posibility of having a MAJOR
> > company publish the newsletter for us, at NO or MINIMAL charge.  Their
fee
> > would be to have a few pages to advertise in.  We would still pay
postage,
> > but the printing problem would be solved.  THIS IS NOT IN STONE!!!
> >
> > Just trying to show that we have several options.  The Board is looking
at
> > all options to get this problem solved.
> >
> > Tony Stillman
> > Radio South, Inc.
> > 3702 N. Pace Blvd.
> > Pensacola, Fl 32505
> > www.radiosouthrc.com
> > 800-962-7802
> > ----- Original Message -----
> > From: "Martin X. Moleski, SJ" <moleski at canisius.edu>
> > To: <discussion at nsrca.org>
> > Sent: Monday, September 30, 2002 7:44 AM
> > Subject: RE: K-Factor vision of the future.
> >
> > > --On Sunday, September 29, 2002 8:07 PM -0700 Ihncheol Park
> > <PatternFlyer at msn.com> wrote:
> > >
> > > > Well, I like the idea of using CDRs for mailing.  The media costs
are
> > > > lower than printing.  ...
> > >
> > > We have to factor in the time it would take, too, for someone
> > > to sit by the copier machine and churn out 1000 copies or so.
> > > It's not trivial, and I don't think we should expect a
> > > volunteer to do that kind of work.
> > >
> > > There must be CD "printers" just as there are magazine printers.
> > > We can't be the only people thinking of going this route.
> > >
> > > Marty #2874
> > >
> > >
> > > =====================================
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> > >
> > >
> >
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>


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