K-Factor vision of the future.

[Tony Stillman]

Eric:

I agree with most everything you have stated.  It is obvious that our
problems with producing the K-Factor will not go away unless we pay big $$$
for a magazine version, which would most likely mean a large dues increase,
as we have too few members to make magazines for  (<1000), that's for sure.
The best (read that most cost effective) is to go to a web format, as you
say.

I really think the benefits outweigh the downfalls.  Sure, some won't like
it, but some new members will join, just to have access to the info.

As of this date, I understand that I am the only one nominated for the
office of NSRCA President.  If I am elected (by default?) I'll push for
radically changing our K-Factor to something like what has been presented
here.  We have to do something, as we are alienating our advertisers by not
abiding by our 12 issues/year.  Without them, our costs are too great to
have members pay for a quality, color newsletter.


Tony Stillman
Radio South, Inc.
3702 N. Pace Blvd.
Pensacola, Fl 32505
www.radiosouthrc.com
800-962-7802
----- Original Message -----
From: "Henderson,Eric" <eric.henderson at gartner.com>
To: <discussion at nsrca.org>
Sent: Wednesday, September 25, 2002 11:56 AM
Subject: K-Factor vision of the future.


> I would like to suggest that we take a broader look at what we are trying
to
> do.
>
> Are the dues too high? - Compared with a magazine subscription etc. yup!
> both home and abroad.
>
> Do we need to give the membership value for their money. - It's not in
> the contract. We are supposed to use the money to support the sport. (SIG
> and all that)
>
> Should we give the membership good information to help achieve the SIG
> mission - You betcha!
>
> Is no K-FACTOR suicide? Yup!
>
> Is reducing the issues a death blow? - maybe!
>
> We need to work smarter not harder. We also need to operate in the 21st
> century. (you've all heard that one from me before).  Our K-Factor
thinking
> is very, VERY, old thinking.
>
> Regardless of how many folks are on-line or not on-line today we should
> radically re-design and do the following.
>
> 1. Invest in an on-line newsletter capture and delivery system.
>
> 2. Make on-line a members-only membership option and charge $20 p.a.
>
> 3. Make "paper" an option and charge $40 local etc... (6 or 12 issues ???)
>
> 4. Re-design and restructure the K-factor so that it is updated online on
a
> Daily basis. (e.g. as articles or reports are submitted) Change submission
> system, editing system and text/picture capabilities to reflect on-line
> reading and loading.
>
>
> 5. Produce a Simpler and simple paper version once a month that is lifted
> directly from the Web-site. Much like the way we do the contest calendar
> today. You get the latest reports, once a month on paper, sent to your
door,
> for a
> premium.
>
> 6. Redesign the content so that it has on-line space per district and
> column. e.g. Officers columns, District columns (Results etc.), Features -
> tech, FAI, Worlds etc., and advertisements.
>
> 7. Allow downloads per column , feature and advertisement(s), in word or
PDF
> formats. Word files of text allow reuse in club newsletters and at
contests
> etc by local CD's etc.
>
> 8. Make read-version fast on web-site - not a download basically.
>
> You go this route and you have a viable news service with financial
options
> and improve services for the membership.
>
> The major benefit is that it takes the creativity and gives it an
immediate
> outlet that can then be reused in many ways.
>
> WHAT DO YOU ALL THINK?
>
> Regards,
>
> Eric Henderson
>
> NSRCA President.
>
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