WAS - KFactor Now "Members"

[GeorgeF.]

>
>My recommendation would be to increase the dues, and lock down this list 
>and the NSRCA website
>
>to paying members only.  There are many successful subscription web sites 
>and lists out there now. If people
>
>find value in the  information, they are willing to pay for it.

Now you're starting to talk about something which is what I do for my full 
time income.  Yes, there are lots of "subscription" type websites which are 
doing well.  After all I make a nice income from the comfort of my home as 
I've created a few.   But unless you have a potential customer base of at 
least 500,000 potential customers you will loose money.

Here's a rule of thumb, take your potential customer base (what about 
100,000 AMA members?)  And take 1/10 of 1 percent (in the case of the AMA 
that would be 1000) and that is who would be interested in paying.  But on 
average only 30% of those interested will actually take the time to 
PAY.   In the above example I used the entire AMA customer base, but we all 
know that not the entire AMA customer base gives a rats ass about Pattern.

George

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