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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I have.<span style='mso-spacerun:yes'>
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<p class=MsoNormal style='margin-left:.5in'><font size=2 face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma'>-----Original Message-----<br>
<b><span style='font-weight:bold'>From:</span></b>
nsrca-dist8-bounces@lists.nsrca.org
[mailto:nsrca-dist8-bounces@lists.nsrca.org] <b><span style='font-weight:bold'>On
Behalf Of </span></b>Rex<br>
<b><span style='font-weight:bold'>Sent:</span></b> Wednesday, January 28, 2009
5:47 PM<br>
<b><span style='font-weight:bold'>To:</span></b> nsrca-dist8@lists.nsrca.org<br>
<b><span style='font-weight:bold'>Subject:</span></b> [NSRCA-dist8] Poll</span></font></p>
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<p class=MsoNormal style='margin-left:.5in'><font size=2 face=Verdana><span
style='font-size:10.0pt;font-family:Verdana'>Hi everyone....<br>
<br>
I'd like to ask, how many of you have taken the poll on the NSRCA
website.... <br>
I'd also like to take a moment to tell you a little about it. Don't read
anything<br>
into what you are hearing on the list. Nothing is being done to the
kfactor at<br>
this time. There is no plan to change the publication to an online
media... The<br>
fact is, we have all the costs of publication and postage for the
kfactor. We are<br>
just trying to find out what the NSRCA members want. It's that
simple... <br>
Until we know what the masses want, we have no idea what is possible in the <br>
future concerning publishing requirements. The biggest cost of printing
the kfactor,<br>
is setup and starting the initial printing. I don't have the actual
figures to give you,<br>
but I'll give you an example that shows you how the costs work....<br>
Say you have a printing job to be done... the cost is based on setup and
an initial<br>
printing of 100 copies... that's the smallest order the printing agency
will do. The<br>
cost of that printing will cost $200. Now if you want to expand that
printing to 500<br>
copies, the printing agency will go ahead and run off 400 more copies for an
additional<br>
$100. And as you expand the order, it gets cheaper and cheaper per
copy. We have<br>
been on one of the pricing plateaus, and that is why we have excess
copies. The <br>
excess copies are free because of the fixed pricing by numbers. That's
just the way<br>
it is... We are trying to see if, according to the poll, we can get
numbers of members<br>
that fit one of these pricing plateaus, and how much, if any, savings can be
found by<br>
letting a percentage of members go electronic. That's pretty much it in a
nut shell...<br>
That's why it's important that you take the poll, so we can start figuring out
where we<br>
stand. If you haven't heard, publishing is taking a beating in this
country. Magazines are<br>
dieing in droves. Mostly due to advertising, or lack thereof.... We
are trying to see is,<br>
if making an online version of the kfactor will help or hinder advertising
revenue. There<br>
are a few different routes that can be taken as for charging for advertising in
the <br>
electronic kfactor, such as the "by hit" method in which the
advertiser is charged a minor<br>
fee every time a reader links to the advertisers site from the electronic
kfactor. <br>
Nothing has been decided as of yet... we need to see where we stand after
the poll is<br>
tallied and costs are figured several different ways. The intent was to
have both, the<br>
printed copy, and an online copy. I can tell you this... the
way the economy is going,<br>
it will get harder and harder to keep things as they are, without raising
membership fees,<br>
unless we get a good handle on this. We do not have enough advertising
funds to pay<br>
for the kfactor as it is.... and trust me, our ad manager is doing as
much as possible to <br>
get as many advertisers as he can! That has to be the most thankless job
on the planet!<br>
The rest of the funds used to pay for printing and postage comes from
membership dues.<br>
Then we have costs for the NATS, Championship awards, TAXES!... yes, we
pay taxes...<br>
We are working on getting to a tax exempt status, but it's taking some
time. All the ducks<br>
have to be in a row!<br>
Ok, so now you get the idea of what's going on behind the scenes!
When Derek gets all<br>
the figures, he will spell out all of our costs, what we can and can't do,
etc.... Stay <br>
posted!<br>
<br>
Also, if you haven't heard, we will have a booth at the NW Model Expo in
Monroe, Wa. on<br>
the weekend of February 6, 7, and 8... Stop by and say Hi!!!!<br>
<br>
Thanks <br>
<br>
Rex<br>
<br>
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