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I just knew we'd hear from you!<BR>
Thanks Mike!<BR>
<BR>
R<BR><BR><BR>
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From: michael.lance2@comcast.net<BR>To: nsrca-dist8@lists.nsrca.org<BR>Date: Wed, 28 Jan 2009 20:29:33 -0800<BR>Subject: Re: [NSRCA-dist8] Poll<BR><BR><BR>
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<P class=EC_MsoNormal><FONT face=Arial color=navy size=2><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">I have.<SPAN> </SPAN></SPAN></FONT></P>
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<P class=EC_MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Tahoma size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Tahoma">-----Original Message-----<BR><B><SPAN style="FONT-WEIGHT: bold">From:</SPAN></B> nsrca-dist8-bounces@lists.nsrca.org [mailto:nsrca-dist8-bounces@lists.nsrca.org] <B><SPAN style="FONT-WEIGHT: bold">On Behalf Of </SPAN></B>Rex<BR><B><SPAN style="FONT-WEIGHT: bold">Sent:</SPAN></B> Wednesday, January 28, 2009 5:47 PM<BR><B><SPAN style="FONT-WEIGHT: bold">To:</SPAN></B> nsrca-dist8@lists.nsrca.org<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B> [NSRCA-dist8] Poll</SPAN></FONT></P>
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<P class=EC_MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">Hi everyone....<BR> <BR>I'd like to ask, how many of you have taken the poll on the NSRCA website.... <BR>I'd also like to take a moment to tell you a little about it. Don't read anything<BR>into what you are hearing on the list. Nothing is being done to the kfactor at<BR>this time. There is no plan to change the publication to an online media... The<BR>fact is, we have all the costs of publication and postage for the kfactor. We are<BR>just trying to find out what the NSRCA members want. It's that simple... <BR>Until we know what the masses want, we have no idea what is possible in the <BR>future concerning publishing requirements. The biggest cost of printing the kfactor,<BR>is setup and starting the initial printing. I don't have the actual figures to give you,<BR>but I'll give you an example that shows you how the costs work....<BR>Say you have a printing job to be done... the cost is based on setup and an initial<BR>printing of 100 copies... that's the smallest order the printing agency will do. The<BR>cost of that printing will cost $200. Now if you want to expand that printing to 500<BR>copies, the printing agency will go ahead and run off 400 more copies for an additional<BR>$100. And as you expand the order, it gets cheaper and cheaper per copy. We have<BR>been on one of the pricing plateaus, and that is why we have excess copies. The <BR>excess copies are free because of the fixed pricing by numbers. That's just the way<BR>it is... We are trying to see if, according to the poll, we can get numbers of members<BR>that fit one of these pricing plateaus, and how much, if any, savings can be found by<BR>letting a percentage of members go electronic. That's pretty much it in a nut shell...<BR>That's why it's important that you take the poll, so we can start figuring out where we<BR>stand. If you haven't heard, publishing is taking a beating in this country. Magazines are<BR>dieing in droves. Mostly due to advertising, or lack thereof.... We are trying to see is,<BR>if making an online version of the kfactor will help or hinder advertising revenue. There<BR>are a few different routes that can be taken as for charging for advertising in the <BR>electronic kfactor, such as the "by hit" method in which the advertiser is charged a minor<BR>fee every time a reader links to the advertisers site from the electronic kfactor. <BR>Nothing has been decided as of yet... we need to see where we stand after the poll is<BR>tallied and costs are figured several different ways. The intent was to have both, the<BR>printed copy, and an online copy. I can tell you this... the way the economy is going,<BR>it will get harder and harder to keep things as they are, without raising membership fees,<BR>unless we get a good handle on this. We do not have enough advertising funds to pay<BR>for the kfactor as it is.... and trust me, our ad manager is doing as much as possible to <BR>get as many advertisers as he can! That has to be the most thankless job on the planet!<BR>The rest of the funds used to pay for printing and postage comes from membership dues.<BR>Then we have costs for the NATS, Championship awards, TAXES!... yes, we pay taxes...<BR>We are working on getting to a tax exempt status, but it's taking some time. All the ducks<BR>have to be in a row!<BR>Ok, so now you get the idea of what's going on behind the scenes! When Derek gets all<BR>the figures, he will spell out all of our costs, what we can and can't do, etc.... Stay <BR>posted!<BR> <BR>Also, if you haven't heard, we will have a booth at the NW Model Expo in Monroe, Wa. on<BR>the weekend of February 6, 7, and 8... Stop by and say Hi!!!!<BR> <BR>Thanks <BR> <BR>Rex<BR> <BR> <BR> <BR> <BR> <BR> <BR> <BR> <BR> <BR> <BR> <BR> <BR> <BR> <BR> <BR> <BR> <BR> <BR> <BR> <BR><BR></SPAN></FONT></P></DIV></body>
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