<html><head><style type="text/css"><!-- DIV {margin:0px;} --></style></head><body><div style="font-size: 13px;color: rgb(0, 0, 0);font-family: arial,sans-serif;">Perhaps moving to the web as a delivery channel as opposed to hard copy or downloadable PDF magazine style. There are many On-Line Marketing Benefits to the organization using a web format for the K-Factor.<br><br>1) Search Engine Marketing - Article posts generated weekly instead of monthly will trigger search engines with fresh consistent copy throughout a monthly cycle, which gives NSRCA another online branding opportunity. A K-Factor site will get decent, returning traffic and ultimately help get new eye-balls on the NSRCA.<br>2) Automated RSS Feeds into email inbox box as new article postings are posted on the site. <br>3) Online ad opportunities. <br>4) Simple Analytic Metrics for measuring article interest (what your constituents are reading and what their not) for example. Helps you determine success and failures and ultimately to improve reader engagement.<br><br>A free self-hosted Wordpress site would be perfect for this. Each content writer can have their own logins to the site for adding and posting new articles. A great looking Wordpress template can be had for $75.<br><br>Just a thought<br>Rick<br><br>-----Original Message-----
<br><blockquote style="padding-left: 5px; margin-left: 0px; border-left: #0000ff 2px solid; font-weight: normal; font-style: normal; text-decoration: none; font-size: 10pt; font-family: arial,sans-serif; color: black;">From: Jon Lowe via NSRCA-discussion <nsrca-discussion@lists.nsrca.org>
<br>Sent: Jan 4, 2017 12:23 PM
<br>To: ronlock@comcast.net, NSRCA <nsrca-discussion@lists.nsrca.org>
<br>Subject: Re: [NSRCA-discussion] Hardcopy K-Factor
<br><br><div dir="auto">FWIW, when I was president and we made to change to primarily digital KFactor delivery, I read every month digitally, maybe because I felt obligated to do so. When I left office, I'd get the notification that it was available online, and I thought " I'll download it later", but I rarely did. Out of sight, out of mind. The next year I went back to paper copies, and I read them because I don't have to do anything to do so.<div dir="auto"><br><div dir="auto">I've wondered how much the KFactor is read since we went digital, vs when it was paper. And I wonder now if a digital rendering of a paper publication is the right format in this day and age. I get most of my news online, but virtually none of it is in a PDF version. Rather, there are clickable headlines that lead to individual stories. </div><div dir="auto"><br></div><div dir="auto">Don't get me wrong, going digital was right for NSRCA for a variety of reasons. But we may need to evolve delivery.</div><div dir="auto"><br><br><div data-smartmail="gmail_signature" dir="auto">Jon</div></div></div></div><div class="gmail_extra"><br><div class="gmail_quote">On Jan 3, 2017 8:43 PM, ronlock--- via NSRCA-discussion <nsrca-discussion@lists.nsrca.org> wrote:<br type="attribution"><blockquote class="quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div><p>Another preference for hard cy here,<br></p><p>Ron Lockhart<br></p><blockquote>On January 3, 2017 at 9:02 PM "Atwood, Mark via NSRCA-discussion" <nsrca-discussion@lists.nsrca.org> wrote:<br><br><div> <br></div><div>+1 on both sentiments. Prefer the hard copy, but I'll understand if we can't justify it. </div><div><br> On Jan 3, 2017, at 8:51 PM, Ron Hansen via NSRCA-discussion <<a target="_blank" href="mailto:nsrca-discussion@lists.nsrca.org">nsrca-discussion@lists.nsrca.org</a>> wrote:<br> <br></div><blockquote><div><div><p>Just received my first hardcopy K-Factor in almost 2 years. About 2 years ago, I decided to switch to getting electronic copies only in order to help the NSRCA save some money. Well I read more in 5-minutes of the January 2017 issue than I had read in the last 12 issues electronically.</p><p> </p><p>Hopefully receiving a hardcopy will remain an option for the foreseeable future but if not I understand.</p><p> </p><p>Ron</p></div><br> <br> __________ Information from ESET Smart Security, version of virus signature database 14711 (20170103) __________<br> <br> The message was checked by ESET Smart Security.<br> <br> <a target="_blank" href="http://www.eset.com">http://www.eset.com</a><br></div></blockquote><blockquote><div>_______________________________________________<br> NSRCA-discussion mailing list<br> <a target="_blank" href="mailto:NSRCA-discussion@lists.nsrca.org">NSRCA-discussion@lists.nsrca.org</a><br> <a target="_blank" href="http://lists.nsrca.org/mailman/listinfo/nsrca-discussion">http://lists.nsrca.org/mailman/listinfo/nsrca-discussion</a></div></blockquote></blockquote><p><br> </p><blockquote>_______________________________________________<br>NSRCA-discussion mailing list<br>NSRCA-discussion@lists.nsrca.org<br>http://lists.nsrca.org/mailman/listinfo/nsrca-discussion</blockquote></div>
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