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<body class='hmmessage'><div dir='ltr'>Rich, I think a blog is a great idea! Its portable, can be printed, avoids a set publication schedule, is flexible in formatting, perfectly suited to serial articles, and the articles themselves are quickly searchable when appropriately tagged with subjects. Further, the WordPress settings allow email notification of new posts or one can subscribe to an RSS feed like you mentioned. Its worth looking into.<br><br>Paul<br><br><em>
</em>"To succeed in life, you need two things: ignorance and confidence."<br> -Mark Twain<br><br><br><br><div><hr id="stopSpelling">Date: Wed, 4 Jan 2017 13:17:10 -0500<br>To: jonlowe@aol.com; nsrca-discussion@lists.nsrca.org; ronlock@comcast.net; nsrca-discussion@lists.nsrca.org<br>Subject: Re: [NSRCA-discussion] Hardcopy K-Factor<br>From: nsrca-discussion@lists.nsrca.org<br><br><style><!--
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--></style><div style="font-size:13px;color:rgb(0, 0, 0);font-family:arial,sans-serif;">Perhaps moving to the web as a delivery channel as opposed to hard copy or downloadable PDF magazine style. There are many On-Line Marketing Benefits to the organization using a web format for the K-Factor.<br><br>1) Search Engine Marketing - Article posts generated weekly instead of monthly will trigger search engines with fresh consistent copy throughout a monthly cycle, which gives NSRCA another online branding opportunity. A K-Factor site will get decent, returning traffic and ultimately help get new eye-balls on the NSRCA.<br>2) Automated RSS Feeds into email inbox box as new article postings are posted on the site. <br>3) Online ad opportunities. <br>4) Simple Analytic Metrics for measuring article interest (what your constituents are reading and what their not) for example. Helps you determine success and failures and ultimately to improve reader engagement.<br><br>A free self-hosted Wordpress site would be perfect for this. Each content writer can have their own logins to the site for adding and posting new articles. A great looking Wordpress template can be had for $75.<br><br>Just a thought<br>Rick<br><br>-----Original Message-----
<br><blockquote style="padding-left:5px;border-left:#0000ff 2px solid;font-weight:normal;font-style:normal;text-decoration:none;font-size:10pt;font-family:arial,sans-serif;color:black;">From: Jon Lowe via NSRCA-discussion
<br>Sent: Jan 4, 2017 12:23 PM
<br>To: ronlock@comcast.net, NSRCA
<br>Subject: Re: [NSRCA-discussion] Hardcopy K-Factor
<br><br><div dir="auto">FWIW, when I was president and we made to change to primarily digital KFactor delivery, I read every month digitally, maybe because I felt obligated to do so. When I left office, I'd get the notification that it was available online, and I thought " I'll download it later", but I rarely did. Out of sight, out of mind. The next year I went back to paper copies, and I read them because I don't have to do anything to do so.<div dir="auto"><br><div dir="auto">I've wondered how much the KFactor is read since we went digital, vs when it was paper. And I wonder now if a digital rendering of a paper publication is the right format in this day and age. I get most of my news online, but virtually none of it is in a PDF version. Rather, there are clickable headlines that lead to individual stories. </div><div dir="auto"><br></div><div dir="auto">Don't get me wrong, going digital was right for NSRCA for a variety of reasons. But we may need to evolve delivery.</div><div dir="auto"><br><br><div data-smartmail="gmail_signature" dir="auto">Jon</div></div></div></div><div class="ecxgmail_extra"><br><div class="ecxgmail_quote">On Jan 3, 2017 8:43 PM, ronlock--- via NSRCA-discussion <nsrca-discussion@lists.nsrca.org> wrote:<br><blockquote class="ecxquote" style="border-left:1px #ccc solid;padding-left:1ex;">
<div>Another preference for hard cy here,<br><BR>Ron Lockhart<br><BR><blockquote>On January 3, 2017 at 9:02 PM "Atwood, Mark via NSRCA-discussion" <nsrca-discussion@lists.nsrca.org> wrote:<br><br><div> <br></div><div>+1 on both sentiments. Prefer the hard copy, but I'll understand if we can't justify it. </div><div><br> On Jan 3, 2017, at 8:51 PM, Ron Hansen via NSRCA-discussion <<a target="_blank" href="mailto:nsrca-discussion@lists.nsrca.org">nsrca-discussion@lists.nsrca.org</a>> wrote:<br> <br></div><blockquote><div><div>Just received my first hardcopy K-Factor in almost 2 years. About 2 years ago, I decided to switch to getting electronic copies only in order to help the NSRCA save some money. Well I read more in 5-minutes of the January 2017 issue than I had read in the last 12 issues electronically.<BR> <BR>Hopefully receiving a hardcopy will remain an option for the foreseeable future but if not I understand.<BR> <BR>Ron<BR></div><br> <br> __________ Information from ESET Smart Security, version of virus signature database 14711 (20170103) __________<br> <br> The message was checked by ESET Smart Security.<br> <br> <a target="_blank" href="http://www.eset.com">http://www.eset.com</a><br></div></blockquote><blockquote><div>_______________________________________________<br> NSRCA-discussion mailing list<br> <a target="_blank" href="mailto:NSRCA-discussion@lists.nsrca.org">NSRCA-discussion@lists.nsrca.org</a><br> <a target="_blank" href="http://lists.nsrca.org/mailman/listinfo/nsrca-discussion">http://lists.nsrca.org/mailman/listinfo/nsrca-discussion</a></div></blockquote></blockquote><br> <BR><blockquote>_______________________________________________<br>NSRCA-discussion mailing list<br>NSRCA-discussion@lists.nsrca.org<br>http://lists.nsrca.org/mailman/listinfo/nsrca-discussion</blockquote></div>
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