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<DIV dir=ltr align=left><SPAN class=438022304-25012009><FONT color=#0000ff
size=2 face=Arial>Ok, so just to clarify... the paper copy won't go away.
It'll be an option just like the electronic version. So if you want the
paper copy just like you get now then you'll continue to get it (and have the
ability to download the electronic one if needed too). The biggest
difference is going to be in how the dues structure will be - obviously if a
paper copy is wanted then your dues will be more than the electronic version
will be. Just how much more is unknown at this time as it really is
dependent on the number of paper copies we print. Another big difference
is that the electronic version will be in all color (at least I hope it will be)
versus the paper one which will continue to have 8 color
pages.</FONT></SPAN></DIV><BR>
<DIV dir=ltr lang=en-us class=OutlookMessageHeader align=left>
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<FONT size=2 face=Tahoma><B>From:</B> nsrca-discussion-bounces@lists.nsrca.org
[mailto:nsrca-discussion-bounces@lists.nsrca.org] <B>On Behalf Of </B>Paul
Brine<BR><B>Sent:</B> Saturday, January 24, 2009 8:01 PM<BR><B>To:</B> General
pattern discussion<BR><B>Subject:</B> Re: [NSRCA-discussion] Electronic versus
Paper K-Factor Poll<BR></FONT><BR></DIV>
<DIV></DIV>
<DIV><FONT size=2 face=Arial>The problem with print versions is that, in my
experience, the most of the money is in the setup costs. There isn't alot
of change in production cost with the change in numbers. I think I have
mentioned here before about a small print run publication we did for work.
Doubling the numbers only changed the total cost by about $200. That was a
cost increase of about 5% on the whole job. If you want significant cost
saving you will have to go all online.</FONT></DIV>
<DIV><FONT size=2 face=Arial></FONT> </DIV>
<DIV><FONT size=2 face=Arial>My preference is for a print copy. I don't
read the K-factor on-line. It's too hard follow and too much scrolling to
read on the screen.</FONT></DIV>
<BLOCKQUOTE
style="BORDER-LEFT: #000000 2px solid; PADDING-LEFT: 5px; PADDING-RIGHT: 0px; MARGIN-LEFT: 5px; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="FONT: 10pt arial; BACKGROUND: #e4e4e4; font-color: black"><B>From:</B>
<A title=atwoodm@paragon-inc.com href="mailto:atwoodm@paragon-inc.com">Mark
Atwood</A> </DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A
title=nsrca-discussion@lists.nsrca.org
href="mailto:nsrca-discussion@lists.nsrca.org">General pattern discussion</A>
; <A title=troy@troynewman.net href="mailto:troy@troynewman.net">Troy
Newman</A> ; <A title=derekkoopowitz@gmail.com
href="mailto:derekkoopowitz@gmail.com">Derek Koopowitz</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Saturday, January 24, 2009 10:18
PM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> Re: [NSRCA-discussion]
Electronic versus Paper K-Factor Poll</DIV>
<DIV><BR></DIV><FONT face="Calibri, Verdana, Helvetica, Arial"><SPAN
style="FONT-SIZE: 11pt">While I don¡¯t dispute anything of what Troy had to
say, I for one do enjoy the paper magazine version, and I would be willing to
pay a premium in addition to my dues to get it. I realize that enough
people would also have to sign up for the printed version to even keep the
costs the same, but I would HATE for us to no longer have a printed version to
distribute or to keep for posterity. <BR><BR>Just my .02.
<BR><BR>-Mark<BR><BR><BR>On 1/24/09 9:35 PM, "Troy Newman" <<A
href="mailto:troy@troynewman.net">troy@troynewman.net</A>>
wrote:<BR><BR></SPAN></FONT>
<BLOCKQUOTE><FONT face="Calibri, Verdana, Helvetica, Arial"><SPAN
style="FONT-SIZE: 11pt"><FONT color=#1f497d>Hey
guys,<BR> <BR> <BR>This is a little long. Please read it¡¯s
important to the NSRCA.<BR> <BR>I would like to say something regarding
the printed KF vs. a online only KF<BR>Today the KF is costing the
organization a ton of money every month. I spoke to Derek about this at the
AMA show a few weeks ago. Today the KF is running us about $2100 a month for
just round numbers. Most folks don¡¯t know this or understand the huge cost
involved every month. We are funding it from dues and NATS money when
advertising comes up short. John Konneker is struggling to sell advertising
and doing a great job¡.but we already owe our check to the company
store.<BR> <BR> <BR> <BR>We are bringing in advertising money
that is short of that number, Let¡¯s call it 1700 or 1800 a month typical for
the last few years. Now I know John K has been working very hard to increase
advertising money. The problem is even its breaking even¡..is it really
worth it to you to have it in your mail box? AT $2100 a month to the
group?<BR> <BR>Look at it this way. Re-structure the KF to a new
layout. An online magazine. The advertisers are not going to like the idea
at first¡but here is the what I think would work.<BR> <BR>#1 tell all
the advertisers. Today is a new day. We are going to give you free ads
for 2 months at your current ad level. And we are going online
only.<BR> <BR>#2 make all KF downloads free to the public. Absolutely
free in every respect. But put a counter on the downloads. Get the modeling
public looking at what we have to offer.<BR> <BR>#3 at the end of 2
months¡.take the counter numbers to the advertisers and say look¡we were
producing 800 copies a month. Now it¡¯s downloaded 2000copies a month. You
just doubled your exposure.<BR> <BR>#4 Oh by the way Mr. Advertiser, we
understand the economy is tough on you too. Let¡¯s do this. We want you to
stay with us advertising and since it¡¯s a web only magazine, we are going to
cut your ad rates in ¡Ç. You get the same number of pages for the ¡Ç the
money¡..would you like to double your ad space for the same $$ you were
paying? This makes the online only magazine larger¡more prestige, more info
for the public to see and like. Today we are limited on content¡we can only
afford so many pages. Online there is no limit essentially. At least not the
budgetary limit we currently have.<BR> <BR> <BR> <BR>Now
let¡¯s look at what this will do. John Konneker is selling $2000 a month in
ads for just round numbers. It¡¯s close to this from the info I have been
told. <BR>$2000 a month is $24,000 a year. We are using that to pay the US
mail, and printer company. That¡¯s 24K a year guys!<BR> <BR>Now let¡¯s go
to online and ¡Ç the rates¡.more circulation as its free to all that want to
get it. We get to take $12,000 a year and put in our pockets to
support and grow pattern. What can you do to grow pattern if you have
money in the bank? Can we give more to the USA Team. Can we hold
invitational contests like the Tucson shootout and give cash prizes in
all classes or buy products to give away to pilots. Could we completely fund
the NATS banquet?<BR> <BR>The advertiser people want more exposure¡so
we give it away for free after all the more that download it the better it
is to sell ads right? Then we get new members by showing them we
are friendly and open folks that want them to come play with us. We get them
to join our organization because we support pattern not because we make a
magazine. Telling them to join to get the news letter is like saying
we have a club but you gotta pay to play. They will be helping to pay by
downloading it. Oh and download often they will. People want this
information¡..when they like what they see they will join the organization.
If you hold it as a sacred cow then they don¡¯t want to play in that
environment. Elitism: remember the stereo type we all know it¡¯s not true or
is it¡.You have to pay to play: is this elite? Just a question there not
slamming the argument¡just pointing out what we have been doing in the past.
I think it¡¯s time for a change.<BR> <BR>Oh and by the way back to John
Konnecker¡¯s job on those months when advertising is low meaning not breaking
even on the printing costs we currently have¡Guess what we are using MEMBERS
DUES and NATS funds to pay the printer company and the US mail. On the
new system low month for ads is just that, a low month and it¡¯s still profit
mostly profit¡Today we go in the hole on the KF and make up the difference.
Would it be neat to say well we only made $5K in advertising last year but
we put 4K of that in our pockets. Instead it we brought in 24K in ads,
and spent all of it plus another 2-3-4K out of the NSRCA treasury to pay for
a printed KF.<BR> <BR>This new idea allows us to have money to
advertise ourselves hold events and promote pattern and get new members. The
idea of paying to get the KF is not attracting new members¡.the members we
have are footing the bill to pay the printer on those months that the KF
advertising comes up short.<BR> <BR>This is common sense guys¡run this
like a business and it can grow and expand. Live pay check to pay check like
we are¡.. and we are always struggling to stay afloat.<BR> <BR>Is the
KF in its current form worth $2100 a month to you? Yes a small setup fee
would need to be charged to layout the Online version¡so Online doesn¡¯t mean
free setup¡just free printing and distribution.<BR> <BR>Look Al Gore
invented the internet¡lets think like business people and use it to spread
the word. The US mail is not going to go belly up, the price of stamps will
just increase and so will our costs to print and mail each and every member
a copy.<BR> <BR>Please keep this information in mind when you vote in
the poll<BR> <BR>My two cents on the subject. <BR> <BR>Troy
Newman<BR></FONT><BR>
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