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The sponsor is probably not always going to realize the hoped for gain,
irrespective of the celebrity status of the recipient.
<BR>In point of fact, I wonder how many individuals ran out to buy Airtronics
radios now that Chip is a representative. I would seriously doubt that
there would be many (maybe without the "m"!).
<BR>Product notoriety, established by John Q. Sportflyer, is probably more
effective than some celebrity endorsements.
<BR>G.
<P>Ted Sander wrote:
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<DIV class="MsoNormal"><SPAN style='font-size:
10.0pt;font-family:Arial;color:navy'><FONT FACE="Arial"><FONT COLOR="#000080"><FONT SIZE=-1>Just
had to add to the chatter – yes, the best get sponsorship. But don’t
forget, the main obligation of that sponsorship is to represent the product
– “sell” it, as it were. Maybe not directly pitching it, but making
sure the name is always out there, and at least passively influencing everyone
else to buy it. The criteria for choosing who gets the highest levels
of stuff may be arcane and hard to judge based on performance or personality,
but I guarantee that the perceived ability of the pilot to appropriately
market the items is a big factor in the decision makers eyes. And
that includes making it to as many “big” event possible, continuing to
win, perhaps appearances at trade shows, ads, and any other vehicle that
the pilot and the company can come together on to put the product out in
the public eye. No harm in any of that, if the pilot does like the
product, but whatever they receive at a discount or for free gets paid
for many times over through their time and efforts to do right by their
sponsor. They have to work pretty hard to earn the benefit, and work
even harder to keep it.</FONT></FONT></FONT></SPAN></DIV>
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10.0pt;font-family:Arial;color:navy'><FONT FACE="Arial"><FONT COLOR="#000080"><FONT SIZE=-1> </FONT></FONT></FONT></SPAN>
<P class="MsoNormal"><SPAN style='font-size:
10.0pt;font-family:Arial;color:navy'><FONT FACE="Arial"><FONT COLOR="#000080"><FONT SIZE=-1>Ted
Sander</FONT></FONT></FONT></SPAN>
<P class="MsoNormal"><SPAN style='font-size:
10.0pt;font-family:Arial;color:navy'><FONT FACE="Arial"><FONT COLOR="#000080"><FONT SIZE=-1> </FONT></FONT></FONT></SPAN>
<P class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:10.0pt;font-family:Tahoma'><FONT FACE="Tahoma"><FONT SIZE=-1>-----Original
Message-----</FONT></FONT>
<BR><SPAN style='font-weight:bold'><FONT FACE="Tahoma"><FONT SIZE=-1><B>From:</SPAN></B>
nsrca-discussion-bounces@lists.nsrca.org [<A HREF="mailto:nsrca-discussion-bounces@lists.nsrca.org">mailto:nsrca-discussion-bounces@lists.nsrca.org</A>] <SPAN style='font-weight:
bold'><B>On
Behalf Of </SPAN></B>Ken Thompson</FONT></FONT>
<BR><SPAN style='font-weight:bold'><FONT FACE="Tahoma"><FONT SIZE=-1><B>Sent:</SPAN></B>
Wednesday, April 05, 2006 5:31 AM</FONT></FONT>
<BR><SPAN style='font-weight:bold'><FONT FACE="Tahoma"><FONT SIZE=-1><B>To:</SPAN></B>
NSRCA Mailing List</FONT></FONT>
<BR><SPAN style='font-weight:bold'><FONT FACE="Tahoma"><FONT SIZE=-1><B>Subject:</SPAN></B>
Re: [NSRCA-discussion] The Pilot</FONT></FONT></SPAN>
<P class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0> </FONT></FONT></SPAN>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:10.0pt;font-family:Arial'><FONT FACE="Arial"><FONT SIZE=-1>I've
read most of the replies in this discussion thread. I'm sure my take
on this subject has been stated before, but I'm going to give it any way.</FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0> </FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:10.0pt;font-family:Arial'><FONT FACE="Arial"><FONT SIZE=-1>These
pilots are not winning because they are sponsored, they are sponsored because
they are winning. I don't see that fact as a detriment to the pilot
that pays his own way, nor do I see this as a reason to add expense to
local contests by giving out additional plaques.</FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0> </FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:10.0pt;font-family:Arial'><FONT FACE="Arial"><FONT SIZE=-1>I,
for one, will never be good enough to get a sponsorship, I know that fact,
and am ok with it. I will go out and do my best, practice when I
can, and have a ball! </FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0> </FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:10.0pt;font-family:Arial'><FONT FACE="Arial"><FONT SIZE=-1>If
I can't afford the best of the best, it's ok, I'll fly what I can afford.
I happen to have a very good plane this year, however, it's only because
Mark gave me a great deal on his El Nino that I have a great plane.
If it was necessary, I would still be flying my LA-2, and I would be ok
with that, because I would still be having fun.</FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0> </FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:10.0pt;font-family:Arial'><FONT FACE="Arial"><FONT SIZE=-1>The
only way that I see a sponsorship as a HUGE advantage is if it entailed
fuel. That would be nice, but again, if I couldn't afford YS 20/20
or DZ, I would be running a ST-2300, cheap fuel and a lot of power for
the money.</FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0> </FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:10.0pt;font-family:Arial'><FONT FACE="Arial"><FONT SIZE=-1>Some
things I will be doing this year are as follows, </FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0> </FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:10.0pt;font-family:Arial'><FONT FACE="Arial"><FONT SIZE=-1>1.
Practicing as much as I can.</FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:10.0pt;font-family:Arial'><FONT FACE="Arial"><FONT SIZE=-1>2.
Learning every chance I get.</FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:10.0pt;font-family:Arial'><FONT FACE="Arial"><FONT SIZE=-1>3.
Having fun.</FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0> </FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:10.0pt;font-family:Arial'><FONT FACE="Arial"><FONT SIZE=-1>Something
I will not be doing this year,</FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0> </FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:10.0pt;font-family:Arial'><FONT FACE="Arial"><FONT SIZE=-1>1.
Worrying about the fact that I'm not sponsered.</FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0> </FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:10.0pt;font-family:Arial'><FONT FACE="Arial"><FONT SIZE=-1>Ken
Thompson</FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:10.0pt;font-family:Arial'><FONT FACE="Arial"><FONT SIZE=-1>D4</FONT></FONT></SPAN></DIV>
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<BR><FONT FACE="Arial"><FONT SIZE=-1> </FONT></FONT></SPAN>
<BLOCKQUOTE style='border:none;border-left:solid blue 1.5pt;padding:0in 0in 0in 4.0pt;
margin-left:3.75pt;margin-top:5.0pt;margin-right:0in;margin-bottom:5.0pt'>
<DIV class="MsoNormal" style="margin-right:0in;margin-bottom:12.0pt;margin-left:
.5in"><SPAN style='font-size:10.0pt;font-family:Tahoma'><FONT FACE="Tahoma"><FONT SIZE=-1>-----Original
Message-----</FONT></FONT></DIV>
<BR><SPAN style='font-weight:bold'><FONT FACE="Tahoma"><FONT SIZE=-1><B>From:</SPAN></B>
<A HREF="mailto:nsrca-discussion-bounces@lists.nsrca.org">nsrca-discussion-bounces@lists.nsrca.org</A>
[<A HREF="mailto:nsrca-discussion-bounces@lists.nsrca.org">mailto:nsrca-discussion-bounces@lists.nsrca.org</A>]<SPAN style='font-weight:
bold'><B>On
Behalf Of </SPAN></B><A HREF="mailto:DaveL322@comcast.net">DaveL322@comcast.net</A></FONT></FONT>
<BR><SPAN style='font-weight:bold'><FONT FACE="Tahoma"><FONT SIZE=-1><B>Sent:</SPAN></B>
Tuesday, April 04, 2006 11:47 AM</FONT></FONT>
<BR><SPAN style='font-weight:bold'><FONT FACE="Tahoma"><FONT SIZE=-1><B>To:</SPAN></B>
NSRCA Mailing List</FONT></FONT>
<BR><SPAN style='font-weight:bold'><FONT FACE="Tahoma"><FONT SIZE=-1><B>Subject:</SPAN></B>
Re: [NSRCA-discussion] The Pilot</FONT></FONT></SPAN>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0>Recently,
in the US, the idea that "we are all winners" and everyone should be awarded
for participating and trying hard in competive environments has been propagated
in many areas.</FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0> </FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0>There
is no doubt that we could easily create enough categories (Jr, Sr, Open,
unsponsored, over 60, most improved, etc) such that everyone could be a
winner at every pattern contest.</FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0> </FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0>The
take away I saw from the emails from Ed and Matt was pretty simple - pattern
competition is just that - competition. And all competitions traditionally
recognize the top finisher, or the top 3, or top 10%, with awards/trophies/etc.
I'm with Ed and Matt - I like the award system in pattern the way it is,
just my opinion. Promoting pattern and encouraging growth/participation
are a separate issue with many avenues available outside of awards/trophies/etc,
again, just my opinion.</FONT></FONT></SPAN></DIV>
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style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0> </FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0>Regards,</FONT></FONT></SPAN></DIV>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'></DIV>
<BR><FONT FACE="Times New Roman"><FONT SIZE=+0>Dave Lockhart</FONT></FONT></SPAN>
<DIV class="MsoNormal" style="margin-left:.5in"><SPAN
style='font-size:12.0pt'><FONT FACE="Times New Roman"><FONT SIZE=+0><A HREF="mailto:DaveL322@comcast.net">DaveL322@comcast.net</A></FONT></FONT></SPAN></DIV>
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