AMA DvD

[tony at radiosouthrc.com]

Many of you by now may have received a DVD in the mail from AMA.
There is supposed to be a letter with it.  I personally have not received 
one yet, so I don't know what is in the package.

The letter states that the CD is for sale at $9.  However, if you don't want 
it, you can return it via the included postage pre-paid mailer.  It also 
states in the letter that you don't even have to return it, for the very 
reasons that you state.

This is a project that the AMA EC had approved right before I came on board. 
There was a test mailing of 50,000 pieces, and it received very high marks. 
Of course, some people are very offended in receiving this "junk" mail, and 
are very vocal about it.  That will happen.  If that person will contact AMA 
and let HQ know, their membership will be coded so that they will not 
receive any other mailings like this in the future.

However, many seem to really like the offer.  This does not cost AMA 
anything.  AMA makes a profit from it, which directly goes into the general 
fund to help pay for things like insurance cost and such.  In this way, it 
will help keep membership dues down.

The key points are:

1)  The program is self supporting i.e. No member dues are used to promote 
it.
2)  It generates revenue to AMA that helps support our programs
3)  Non-dues revenue programs help control costs and keep dues low
4)  Any member who does not wish to receive such solicitations can opt out 
by contacting the staff and indicating their desire.

Personally, I think it is OK.  I don't jump up and down when I get a little 
"junk mail" in my mailbox.  If I did, I would be jumping a lot!!  Those that 
don't like it can just return it or throw it away.  Those that want it, can 
buy it.  Those that are offended can contact AMA and opt out of any future 
mailings.

This was AMA's first attempt at this kind of thing, so some opposition to it 
is normal and expected.

I hope this helps explain the project.
Tony Stillman
Radio South
3702 N. Pace Blvd.
Pensacola, FL 32505
1-800-962-7802
www.radiosouthrc.com
----- Original Message ----- 
From: "Atwood, Mark" <atwoodm at paragon-inc.com>
To: <patternrules at earthlink.net>; "discussion" <discussion at nsrca.org>
Sent: Monday, February 28, 2005 6:45 AM
Subject: RE: AMA DvD


You're kidding right??  I didn't even read the insert...through all the
marketing crap away, and set the DVD on the table.

Soooo...I have to ship it back??  Did they include a postage free way to
do that??



-----Original Message-----
From: discussion-request at nsrca.org [mailto:discussion-request at nsrca.org]
On Behalf Of steven maxwell
Sent: Monday, February 28, 2005 12:02 AM
To: discussion
Subject: AMA DvD

 If you have gottren it yet you will, yes ama is sending everyone a DVD
the
catch is if you don't want to pay $9 for it you have to ship it back, I
thought this marketing had left us in the 80's.


Steven Maxwell
patternrules at earthlink.net
EarthLink Revolves Around You.



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