K-Factor vision of the future.

[Henderson,Eric]

I would like to suggest that we take a broader look at what we are trying to
do.

Are the dues too high? - Compared with a magazine subscription etc. yup!
both home and abroad.

Do we need to give the membership value for their money. - It's not in
the contract. We are supposed to use the money to support the sport. (SIG
and all that)

Should we give the membership good information to help achieve the SIG
mission - You betcha!

Is no K-FACTOR suicide? Yup!

Is reducing the issues a death blow? - maybe!

We need to work smarter not harder. We also need to operate in the 21st
century. (you've all heard that one from me before).  Our K-Factor thinking
is very, VERY, old thinking.

Regardless of how many folks are on-line or not on-line today we should
radically re-design and do the following.

1. Invest in an on-line newsletter capture and delivery system.

2. Make on-line a members-only membership option and charge $20 p.a.

3. Make "paper" an option and charge $40 local etc... (6 or 12 issues ???)

4. Re-design and restructure the K-factor so that it is updated online on a
Daily basis. (e.g. as articles or reports are submitted) Change submission
system, editing system and text/picture capabilities to reflect on-line
reading and loading.


5. Produce a Simpler and simple paper version once a month that is lifted
directly from the Web-site. Much like the way we do the contest calendar
today. You get the latest reports, once a month on paper, sent to your door,
for a
premium.

6. Redesign the content so that it has on-line space per district and
column. e.g. Officers columns, District columns (Results etc.), Features -
tech, FAI, Worlds etc., and advertisements.

7. Allow downloads per column , feature and advertisement(s), in word or PDF
formats. Word files of text allow reuse in club newsletters and at contests
etc by local CD's etc.

8. Make read-version fast on web-site - not a download basically.

You go this route and you have a viable news service with financial options
and improve services for the membership.

The major benefit is that it takes the creativity and gives it an immediate
outlet that can then be reused in many ways.

	WHAT DO YOU ALL THINK?
 
Regards,

Eric Henderson

NSRCA President.
 
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