K-Factor vision of the future - Think forwards not backwards..

Larry Ott lott at brown-strauss.com
Wed Oct 2 08:23:15 AKDT 2002


Eric,

I haven't seen many responses to this message, but I would be
100% behind this type of approach. We have a saying in the
church I attend, "Many Hands make Light Work". People are
willing to work twice a month every other month, but not
every week every month. IMO, your approach will have the same
result. It reduces burnout and makes recruiting much easier.

Thanks for keeping this discussion in front of us. I hope the
new officers will continue what you have started.

Larry Ott - NSRCA 3381

> -----Original Message-----
> From: discussion-request at nsrca.org
> [mailto:discussion-request at nsrca.org]On Behalf Of Henderson,Eric
> Sent: Tuesday, October 01, 2002 11:06 AM
> To: 'discussion at nsrca.org'
> Subject: RE: K-Factor vision of the future - Think forwards not
> backwards..
>
>
> The paper K-factor is a very and much needed document. No
> doubt about it.
>
> What must be recognized is that the system by which a
> K-Factor comes to life
> is desperately OLD thinking and fails ALL THE TIME!
>
> To view the On-line-news capabilities as a spin-off of the
> K-Factor is the
> same old thinking. We need to design from the other
> direction. The reason
> that we continually get into trouble with our newsletter is
> that we put all
> of our eggs in one basket and then continually drop it!
>
> To be successful you need to collect and display
> information as it is
> generated. "Speed is life" in today's world, including
> hobbies and sports.
> Once you are gathering reports and categorizing them in,
> and with, an
> on-line system you can produce K-factors or K-Factor
> equivalents at the drop
> of a hat.
>
> The vast majority of the work is the collecting and editing
> of the content.
> Once posted in the right bucket, it is a very simple task
> to go through and
> pick what is needed to send to the printer. This includes
> ad's etc. You send
> a CD to the printer and let them compile a K-Factor. This
> gives you lots of
> options should there be any Publishing issues or failures etc.
>
> The best part of this type of design is that you can divide
> the tasks
> amongst several people. An NSRCA news team who make sure
> that content makes
> it to the web-site. A district news editor, an advertising editor, a
> features columns editor, completion calendar etc.,  all
> come to  mind. If
> one guy drops out then the system does not collapse and you
> can find a
> replacement because the task is not enormous.
>
> The K-Factor editor role then becomes a very much easier
> job and is divorced
> from the other tasks. It becomes an assembly task that is a
> much easier and
> a more pleasant task to perform. The frequency of
> publication is also much
> easier to predict and control.
>
> What you get is a more reliable paper news service than
> today PLUS an
> additional on-line service that is fully supported.
>
> I am looking at quotes to do this computer work that will
> be presented to
> the NSRCA board. In the interim (Because this does not
> happen overnight) we,
> Tom Weedon in particular, have been arranging for help for
> Brian. This is
> being done with a view to taking it over from Brian and
> continuing to do it
> as we do it today.
>
> Brian asked us for help at the 2002 NSRCA board meeting. He
> made it very
> clear what he could do between then and the end of the
> year. We will keep
> the K-Factor going but you can only expect a couple of
> issues more this year
> and maybe no buyers guide, unless something changes.
>
> The NSRCA K-Factor was not perfect when I came into this
> office four years
> ago. It is still not perfect as I leave this office. I
> believe that a
> radical redesign as outlined above will fix the situation.
> Whether I can get
> new board to continue this work is really up to you all
> rather than me.
>
> Regards,
>
> Eric.



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